Redefining the Festival Experience
Those first few years, I frustrated quite a few artist and organizer friends. They could not understand why a guy with so little experience would not listen to them. And of course they were all right. They had thousands of concerts and hundreds of festivals of knowledge and experience to draw from, while I had none, not as an organizer or as an attendee. In fact, I had never even been to a festival before I created Sound & Silence.
I was so lacking in experience that I didn't even know what a sound engineer was or how to book a venue. I didn't know the first thing about organizing events and what I was attempting to do.
I just knew that I was guided to create something unique and build something beautiful, and I trusted that I would learn everything I needed to know along the way.
Alexander is the founder and creative director of S&S Gatherings, and he loves to write! Here is a collection of some of his writings, musings and sharings. Feel free to leave a comment, we would love to hear from you!